GoHighLevel systems & automation
Your business needs more than leads.It needs a system that moves them forward.
I build GoHighLevel CRM systems, automated customer journeys, and conversion-focused digital experiences that help businesses manage enquiries, follow up consistently, and create a clearer path from first contact to the next step.
From CRM architecture and workflow implementation to funnels and websites, I connect the moving parts so your business can operate with greater clarity and less manual effort.
Need someone to manage your systems, too? Explore Executive VA + GHL Support.
Illustrative workflow
Tag applied:
See the real workflow demosThe real problem
Leads come in. What happens next is what matters.
A new enquiry is an opportunity. But opportunities can lose momentum when information is scattered, follow-ups depend on memory, or the next step in the customer journey is unclear. You might recognise some of these situations:
Every inquiry deserves a next step.
Leads are coming in, but there is no consistent process for tracking and following up.
Your CRM should be your source of truth.
Your CRM contains contacts, but your team isn't using it as a reliable source of truth.
Stop coordinating reminders by hand.
Appointments, reminders, and follow-up messages require too much manual coordination.
Disconnected systems slow the sale.
Your funnel, forms, calendar, and workflows operate separately instead of as one connected journey.
Your business has outgrown manual follow-ups.
Your team spends time repeating tasks that well-designed automation could handle.
It's usually the process behind the lead.
These aren't always lead-generation problems. I help identify the gaps, map the customer journey, and implement the systems that support what should happen next.
Core services
Systems built around how your business actually operates.
CRM architecture & pipeline implementation
Pipelines, stages, contact organisation, tags, custom fields, lead-source tracking, stage-based actions, entry and exit logic, testing and handover documentation.
Workflow automation & follow-up
Lead-capture workflows, conditional branching, email and SMS sequences, appointment reminders, internal notifications, no-show recovery and re-engagement, with testing.
Funnels & conversion-focused websites
Landing pages, service pages, forms and booking journeys, thank-you pages, and website-to-CRM integration with connected follow-up.
Campaigns, calendars & customer journeys
Email and SMS campaigns, calendar and availability setup, nurture sequences, lifecycle tags, internal alerts and operational handoffs.
GHL system audits & optimisation
Pipeline and workflow reviews, trigger and timing checks, duplicate or conflicting automation investigation, tagging structure reviews, and improvement recommendations.
Not sure where to start?
Tell me what you're trying to improve, and we can start there.
Selected work · built by Ree
The work behind the words.
Projects may include client work, practice implementations, and concept builds. Every build here is labelled as a concept or a practice build, according to its actual scope. Concept sites have no live URL; each one plays as a full walkthrough recording.
Featured builds
Funnel projects
From landing page to next step: how an offer, a lead-capture mechanism, and the next customer action fit together. Only live functionality and integrations that I can demonstrate are claimed.
GHL automation demonstrations
The logic behind a better customer journey.
These are workflow demonstrations, not claims of measured revenue growth. They show how I think through automation. Each demo is interactive and shown at full width so you can follow every step.
CRM case study: high-ticket consulting program
Six connected workflows, one system.
A system architecture showcase. Each description covers only what is visible in the build screenshots. Client details are not shown, and no performance metrics are claimed. Click any canvas to open it at a readable size.
The CRM architecture behind all six workflows
Tags
The "001 | Lead Qualification" category holds eight tags: new lead, appointment booked, nurture active, showed, no-show, cancelled, rescheduled, customer.
Custom fields
A "High-Ticket Sales Fields" folder with six fields: Service Interest, Payment Range, Purchase Timeline, Lead Temperature, Lead Source Detail, Primary Challenge.
How I work
Understand the process before automating it.
- 01
Understand the business
The offer, the audience, the existing tools, and the process you want to improve.
- 02
Map the customer journey
Entry points, pipeline movement, conditions, messages, handoffs, and exit criteria.
- 03
Build with purpose
CRM components, pages, and workflows within the agreed scope, each with a clear role.
- 04
Test the important paths
Conditions, timing, contact updates, and alternative paths, depending on scope and access.
- 05
Document and hand over
What was built, how the main parts work, and what to maintain or monitor.
Secondary service
Executive VA + GHL support.
Not every business needs a standalone implementation project. Sometimes you need a dependable person who can manage the CRM, coordinate the moving parts, and support daily operations, part-time, ongoing, or within an agreed scope.
GHL administration
Contacts, pipelines, tags, custom fields, workflow monitoring and updates, campaign scheduling, forms and calendars.
Executive and operational support
Calendar and meetings, inbox and client communication, task coordination, SOPs and process documentation.
Online business operations
Course and membership administration, content uploads, community moderation, webinar coordination, marketing support.
You don't have to separate every operational task from every technical task. Understanding how CRM processes, communications, and automation fit together means less time explaining context.
Technology stack
The tools I use, and how well I know each one.
Not every tool carries equal depth. Filter by area, and read the level on each tool.
About Doreen
Two years inside GoHighLevel, powered by iced coffee.
I'm Doreen, the person behind DAP Horizon, and Ree to the people I build with. I've spent two years inside GoHighLevel, long enough to know where workflows quietly break and how to make the next one clearer. Coffee is my best friend, and it's usually next to me when a pipeline finally clicks into place.
My work sits where GoHighLevel implementation, customer journey design, and business operations meet. Supporting online business operations gave me practical experience with CRM administration, email and SMS campaigns, pipeline management, course and membership operations, and client support.
Fueled by coffeeCredential
HLA Automation Builder
I hold the HLA Automation Builder certificate, awarded for successfully building a full CRM in HighLevel, recognized and validated by HL Accelerator, and I keep building through practical projects.
Automation shouldn't exist for its own sake. It should serve a defined purpose, fit the business process, and be understandable to the people who use it.
How I think. How I build. How I work.
Who I work with
Different businesses. A shared need for better systems.
Coaches and consultants
Connect enquiries, booking journeys, nurture, and client onboarding.
Clinics and service businesses
Organise enquiries, appointments, follow-up, and communication.
Marketing and GHL agencies
Implementation support for CRM builds, workflows, and funnels within a defined scope.
Founders hiring remote Executive VAs
Hands-on support from someone comfortable with GoHighLevel and online business systems.
Frequently asked questions
Before you write.
Do you only work with GoHighLevel?
GoHighLevel is central to my CRM and automation work. I also build website and funnel experiences and provide operational support around online business systems.
Can you build a complete CRM and automation system?
Yes. Scope, integrations, testing, and handover are agreed before work begins.
Can you work with an existing GoHighLevel account?
Yes. I can review a setup and improve it. Access and scope determine what can be done.
Do you work with agencies?
Yes, as an implementation partner or for defined project deliverables.
Do you offer Executive Virtual Assistant services?
Yes. Responsibilities depend on the role, and can include GHL administration, campaigns, calendar coordination, and project coordination.
Are all the projects in your portfolio client projects?
No. Each project is labelled as a concept build or a practice build.
How do we get started?
Email me a short description of your business, what you need, and what you want to improve. I'll reply with the next step.
Let's make the next step clearer.
Tell me where things stand today and what you'd like to work toward: a funnel, a CRM setup, an automation, a website, or a complete HighLevel system.
Email me at [email protected]
Also: Discuss Implementation SupportDiscuss an Executive VA Role